Never Sad Again (Toothpaste, Hair Dye, Toothpaste, Sweaters, Watches)
2017, 5 reproductions of found photographs, 91 x 122 cm each
The work is a collection of photographs from advertisements, portraits of happy women that have been cropped and enlarged. The collecting of these images shifts the focus from the specific commodities, to the promises that consumption claims it can fulfil. The sorrowful tone of the work's title hints to the absurdity that toothpaste would make us happy.
Documentation photos from "The Absence of Something is not Enough", BA exam show at Röda Sten Konsthall, Gothenburg, April 29th - May 21st 2017.